Studio availability: two engagement slots open for the January–March 2027 block. Enquiries for that block close 12 December.
Start an enquiry
The studio floor, Thursday review
Yarrow Room is a six-person studio working with founders and small in-house teams. One senior pair per project, a published method, and a written scope you can read before you commit.
We take four projects at a time. That is the whole business model, and it is why the method below is specific about what we need from you.
Most teams start in one lane and add a second once the first has shipped. We will tell you if a lane is the wrong place to spend.
A working identity rather than a logo presentation: the marks, the type pairing, the colour logic and the rules that let your team apply it without asking us.
Typically six to eight weeks
Interface design for the two or three journeys that carry your product, handed over in a state your engineers can build from directly.
Typically eight to twelve weeks
The words and sequence of a launch: what you say first, who you say it to, and the order the pieces go out in.
Typically four to six weeks
A standing arrangement for teams who ship continuously and need senior design judgement on a predictable cadence.
Rolling, quarterly commitment
Other lanes vary in length but keep this structure. Each phase names what we need from you, because a late decision on your side is the one thing that moves a date.
Phase one Week 1
Two working sessions with whoever holds the decision, a review of what you have already made, and a short written summary of where we think the value and the risk sit. We would rather argue about this in week one than week six.
We need from you: a decision-maker in the room, and access to existing files.
Phase two Weeks 2–3
We develop two genuinely different routes rather than three variations of one idea. Each arrives applied to real surfaces, at real sizes, so you are judging the thing and not a mood board.
We need from you: one consolidated response within four working days.
Phase three Weeks 4–6
The selected direction becomes a system: full type scale, colour roles with contrast checked, layout grids, and the awkward cases — small sizes, dense screens, print at low fidelity.
We need from you: two review slots and any legal or trademark constraints.
Phase four Week 7
Files, guide and a working session with your marketing and engineering leads. The test is whether they can produce something correct the following week without us in the thread.
We need from you: the team who will actually apply the work.
Phase five Week 8 and after
Included in every project fee: a month of questions answered and small corrections made as the work meets reality. After that, teams either move to a partnership or carry it themselves, and both are fine.
We need from you: nothing. Send questions as they come up.
Short notes on recent work: the problem as the client described it, the decision that changed the project, and what was different afterwards.
Case note 01 — Mereweather Instruments
Case note 02 — Halden Field Services
Same studio, three commitments. If you are unsure which applies, describe the situation in the enquiry and we will recommend one — including the cheapest one, when that is the honest answer.
A contained piece of thinking, before anyone commits to a build.
One lane, start to finish, with a written scope and fixed dates.
Held hours each week for teams shipping continuously.
Every engagement is quoted individually from the enquiry — we do not publish a rate card, because the same lane costs different amounts depending on how many surfaces it has to cover. You will have a written scope and fee before you are asked to sign anything.
Usually one quarter. We run four projects at a time, so a start date depends on when a slot frees up rather than on how quickly you can brief us. The availability line at the top of this page is kept current; if the next block is full, we will say so and offer the one after it.
One senior pair per project — a lead and a second — supported by the rest of the studio at review points. The people in your first conversation are the people who design the work. We do not hand projects to juniors after signing, and we do not subcontract without telling you first.
We do not count rounds. Each phase has one consolidated review, and we keep working until the phase is signed off against the written scope. What costs extra is new scope — a second lane, extra surfaces, a different audience — and we quote that separately before starting it.
You do, in full, once the final invoice clears: marks, layouts, copy and source files, assigned in writing. Third-party items such as fonts and photography are licensed in your name, and we list those licences and their renewal terms in the handover so nothing lapses quietly.
Yes, and it is often the better arrangement. We work inside your tools and review rituals, agree at the start who owns which decision, and write the system so your team extends it without us. Several partnerships exist mainly to give an in-house team a senior second opinion each week.
Three things, in our experience: no single decision-maker, feedback arriving in fragments from many directions, and a scope that grows without the date or fee moving. Our contract and method are both built to surface those early. If we see them during the enquiry, we will raise it before you spend anything.
No. We price work so that the studio is sustainable on fees alone, which keeps our advice independent of your fundraising timetable. For early teams the honest route is usually a short read or a tightly scoped single lane rather than a full programme.
A few sentences is plenty. We reply to every enquiry, including the ones we are not right for.